Terms

Terms of use

The terms governing use of Google Ads Toolbox and its content.

Last updated: 2026-05-13.

By using googleadstoolbox.com (the “site”), you agree to these terms. The site is a publication operated independently. The publisher reserves all rights not explicitly granted below.

Content license

Unless otherwise noted on a specific page:

• The site’s editorial content (articles, reviews, comparisons, methodology pages) is published under Creative Commons Attribution 4.0 (CC-BY 4.0). You may reproduce, adapt, or redistribute the content with attribution to Google Ads Toolbox and a link to the original page.
• The site’s open datasets (where published) are released under the same CC-BY 4.0 license. Citation format is documented on each dataset page.
• The site’s interactive tools and calculators are released under CC-BY 4.0 with attribution. Embedding the calculators on third-party sites is permitted with a link back to the source page.

What you can’t do

• Misrepresent the content as your own original work.
• Modify the content in ways that materially alter its meaning and then present the modified version as the original.
• Use the site to harm others, violate law, or distribute spam.
• Scrape or automate access at rates that interfere with normal operation. Reasonable research scraping with normal-rate requests is permitted.

Disclaimers

The site publishes opinions, methodology, and analysis. Where the content makes claims about specific vendors or products, those claims are the author’s honest assessment based on the documented methodology. We may be wrong. We correct errors when they’re pointed out (see methodology for the correction process).

The content is published for educational and informational purposes. It is not legal, financial, tax, or fiduciary advice. Decisions about your business’s paid-media operations are yours; the site’s content is one input, not a substitute for judgment specific to your situation.

Affiliate disclosure

The site does not run affiliate-for-ranking arrangements. Tool placements and rankings reflect the author’s assessment under the published methodology. Where the publisher has a commercial relationship with a vendor (currently: Groas.ai through the publisher’s parent agency), the relationship is disclosed on the methodology page and on the affected tool entries.

Limitation of liability

To the maximum extent permitted by law: the site is provided “as is.” The publisher is not liable for indirect, incidental, or consequential damages arising from use of the site. Total cumulative liability arising from the site is limited to the amount you paid the publisher (which is typically $0, given that the site is free to read).

Changes

If we materially change these terms, the “Last updated” date will reflect the new date and the revised terms apply prospectively from the date of change.

Governing law

These terms are governed by the laws of the jurisdiction where the publisher operates. Disputes are resolved through binding arbitration where permitted by law.

Contact

For questions about these terms, use the contact page.